Review the video case study “Geek Squad: A New Business for a New
Environment” on pp. 88-89 in your textbook. Keep this case study in
mind as you complete this assignment.
Write a 700- to 1,050-word paper using your company or one with which you are
familiar. Answer the following questions for your chosen organization.
opinion, what are the specific key environmental forces that created an
opportunity for your company?
there been changes in the purchasing patterns of your organization’s
target market in recent years?
an environmental scan for your chosen company to identify key
trends. For each of the five environmental forces (social, economic,
technological, competitive, and regulatory), identify trends likely to
influence your company’s marketing efforts and product offering in the
differentiation strategy should your company undertake to encourage their
target market to choose them over other competitors?
analysis, what lessons might you learn from the Geek Squad case study?
recommendations can you offer up to Geek Squad?
Includeat least three references, at least one of which must come from the
Format your paper consistent with APA guidelines