Select either an international service organization or a
multinational corporation and conduct a preliminary assessment of their
In your review:
Explain your initial impression of the organization based upon your initial
review of their corporate website.
Analyze their Vision, Mission and Goals in reference to the company’s
competitive strategy, branding and messaging
Analyze the company’s strategic approach to globalization and their approach to
competition, sustainability, CSR, marketing, analysis (external, internal,
industry), and cross border issues
Examine the company’s financials included in their most recent annual report
and review the profit margin statement from the CEO. What conclusions can you
draw from their financial statements?
Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility
Policy. What expectations are presented in the policy? Explain the tangibility
of the company’s policies
Include an organizational assessment using SWOT or Porter’s Five Forces
Explain the company’s capacity to be able to fulfill strategic missions while
increasing profit margin
Include an Introduction and Summary statement in your review.
Your paper should be between 7 -10 pages in length, in correct APA format and
use 4-5 outside sources.