Unit VII Case Study
This assignment provides you with an opportunity to analyze
the impact of e-commerce on a business. First, choose ONE of the following case
studies that can be located in the Business Source Complete database of the
MarketLine. (2012, July). Ideeli: The growth of the flash
MarketLine. (2012). Play.com: The rapid rise of an online
After reading and examining the case, write at least a
one-page analysis by addressing each of the following:
introduce the company and its history
describe the products and/or services available—what are consumers purchasing
3. Describe the
basic elements of the company business model:
· Core value
proposition of the company—what is it offering, and how does it satisfy
market/audience—who uses this service?
model—where does the money come from?
environment—who else is competing in this market, or who might enter the market
and threaten this company’s position?
advantage analysis—how is the company attempting to gain an advantage?
Competing on cost? Differentiation?
· How are they
promoting their products in the marketplace?
· How would you
rate the company’s success (financial results if available)?
4. Be sure to
answer at least ONE of the following questions:
· How has
e-commerce impacted this business?
· How has an
“e-commerce presence” provided this business with opportunities that otherwise
would not have existed?
Format your analysis paper by using Times New Roman,
12-point font, double-spacing, and one-inch margins. There is no need to
include a title page nor a references page. Be sure to proofread your work
before submitting it in Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.