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Question 1

Because of the various problems with operational data, large
organizations choose to extract operational data and typically create and staff
a group of people who manage and run a(n) ____________.

OLAP cube

neural network

data warehouse

Web server
4 points Save Answer
Question 2

Which of the following statements is true of social CRM?

Customers likely to generate the most business get the most
attention from the organization.

All the customer relationship processes in social CRM are
structured and controlled.

Each customer crafts his or her own relationship with the
company.

Though relationships emerge from joint activity, companies
control the customers.
4 points Save Answer
Question 3

____________ is the process of obtaining, cleaning,
organizing, relating, and cataloging source data.

Data entry

Data acquisition

Data mining

Data encryption
4 points Save Answer
Question 4

____________ is defined as information containing patterns,
relationships, and trends of various forms of data.

Process mining

Business process management

Business intelligence

Spatial intelligence
4 points Save Answer
Question 5

Which of the following statements is true about data marts?

A data mart is like a distributor in a supply chain, while a
data warehouse can be compared to a retail store.

Data mart users possess the data management expertise that
data warehouse employees have.

Data marts address the needs of a particular department or
functional area of a business.

Data marts are larger than data warehouses.
4 points Save Answer
Question 6

How should organizations respond to social networking
problems? Which one of them is a dangerous approach, and why?

Your response should be at least 200 words in length.

Path: pWords:0
40 points Save
Answer
Question 7

Define business intelligence and BI systems.

Your response should be at least 200 words in length.

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