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GreetingsCiteall outside sources according to APA formatting guidelines.AT&T my Brand of choiceWhy this brand because it is connecting people where they live and work and growing.Identify the four components of brand positionAnalyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.Evaluate brand equity in 90- to 175- wordsIdentify current challenges and opportunities for the brand:Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words

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