Develop differentiated marketing mixes (4Ps) for each target market (SPORTS & STUDENT)This must include marketing objectives and control sections for each mix. All recommendations must be fully justifiedKey areas:• Need to see clearly 2 new target of customers and 2 marketing mix(4Ps) for each new target market• Marketing plan must cater for 3 years• Brand position comparison against competition• Clearly stated of marketing objective and promotion objective• Gantt chart showing promotion executions of mediums recommendend need to be available for each new segment• Key promotional communications stated clearly for each target market• Suggested control and performance measurement to track strategies• 3 years financial projection
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