Discuss how an organization can track, measure, and evaluate its social media initiativesCreate a budget for implementing a social media planEstimate the long-term impact of social media investments on consumer responsesWrite the following sections of your Social Media Marketing Plan:Monitoring (include the following sub-sections: Tracking, Measuring (Quantitative KPIs and Qualitative KPIs), Evaluating, and Social Media Monitoring ToolsBudgetReturn on InvestmentFormat this according to the Business Report Guidelines. Include a reference page. (Note: According to APA, if you have an entry on the reference page there must be at least one in-text citation that corresponds to the entry in the body of the document.)
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