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According to estimates, between 60 and 70 percent of smokers who enter a hospital for an acute myocardial infarction (a heart attack) continue to smoke after being discharged from the hospital. Needless to say, those individuals are at high risk for a recurrent heart attack, stroke, and even death after they leave the hospital. Ladapo et al. (2011) study whether it is economically viable to implement a smoking cessation counselling program with follow-up contact after discharge for those individuals who continue to smoke. According to their estimates the cost effectiveness of a smoking cessation counselling program is $5,050 per QALY. Should per the program be implemented? Why?

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