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Case Study and Strategic Plan [CLOs: 1,2,3,4,5]
Read What’s Driving
Porsche? and History of Porsche
AG – FundingUniverse. From the perspective of an executive with
the firm, prepare a strategic plan to grow the business over the next three

Your strategic plan must be future-oriented and must:
Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
the current situation of the organization in the market (industry, market, and
general environment analysis).
the financial performance and condition of the organization.
a SWOT analysis (strengths, weaknesses, opportunities, and threats) to
determine areas that offer opportunities for change.
three or four areas from your SWOT analysis and explain why the areas you have
chosen are essential to your strategic plan.
your recommended organizational structure.
your plan to measure the success of your strategic plan.
Your paper must be 10 to 12 pages in
length (excluding the title and reference pages) and be formatted according to
APA style guidelines as outlined in the Ashford Writing Center. In addition to
the text, you must use at least five scholarly sources. Remember to incorporate
information that you have learned from this course as well as your personal

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