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Answering all these questions Globalization and emerging markets.1. Over the course of this quarter, we examined through the readings and presentations a number of
different emerging markets, including the BRICs, the N11s and other markets around the world.
Discuss how evaluating emerging markets differs from evaluating mature, developed markets.
Structure your discussion by identifying any five important differences between developed and
emerging markets that shape a firm’s operations in that country. Do NOT include typical factors
like market size and potential which are relevant for all countries. 2. We read and discussed the importance of institutional factors at various points in the quarter. Pick
a specific emerging market that you might be familiar with (from the BRICs or N-11 or any other
list), and generate a list of five institutional challenges that you think exist in that specific market.
Now suppose Amazon wants to begin operations in that specific market. Recommend a strategy
that is most likely to fit against the institutional challenges identified and recommend one. 3. In your readings, two articles discussed the present and near future evolution of the Chinese
consumer. The articles identified numerous demographic trends (mainstream growth, aging,
changing role of gender), numerous spending trends (growing discretionary spending, aspirationsdriven
trading up, emerging senior markets, evolving geographic differences), numerous
behavioral patterns (the still-pragmatic consumer, the individual, loyal consumer and the modern
shopper) and concluded with some strategic implications for companies. Pick the company you
currently work for/worked for recently/would like to work for, and against each of these factors
discussed above, in one or two sentences each, discuss what the operational implications are for
your chosen company. For instance, if you work for a high-end fashion apparel company, the
trend of aging will have implications for your product mix. In such a case, discuss how the mix
will need to change to meet the evolving customer. 4. Please click on the following links and/or any other sustainable businesses that target emerging
markets (for example, you can look up companies like Solar Now, Broad Group, Shree Cement)
that describe how some businesses have developed innovative models for emerging markets that
factor sustainability in their operations. Now discuss: a. Can these models be “scaled up” in terms of expanding their availability to the giant
populations of these emerging markets? b. Are these bottom-of-the-pyramid models truly sustainable and viable business ventures?
http://www.coca-colacompany.com/ekocenter
http://www.cargillcocoachocolate.com/sustainability/cargill-cocoa-promise/
https://us.waka-waka.com/
5. Please provide a strategic response as a foreign university to the following article in a recent
Economist article.
http://www.economist.com/news/china/21710841-mi

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