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HOSP310
Week 1 Discussion 1 & 2 Latest 2017 March

dq 1

Baby Boomer Demand
(graded)

Why are the baby boomers so important? What
impact do you see them having on the hospitality industry in the next few
years? In the longer-term future? Please refer to Chapter Two as you
participate in this discussion.

Tip for Beginning the Discussion: Of course, you can draw from your own
experience or your homework for the week, but a good way to begin discussing
this question is to answer the first question and then come back a day later.
As the week progresses, we will move into other issues raised by the rest of
the class and I.

dq 2

Managing Diversity and
Change (graded)

How do such trends as the changing diversity
of the U.S. population, two-income families, changes in family structure, and
changing income distribution effect the Hospitality industry? Please refer to
Chapter Two, pp. 40-46 primarily, as you participate in this graded TDA. Of
course, you may also draw upon web sites, your homework assignment, and your
own personal experience in this discussion throughout the week.

HOSP310
Week 2 Discussion 1 & 2 Latest 2017 March
dq 1

Midscale vs. High-Check
Restaurants (graded)

How do midscale restaurants differ from
high-check average restaurants? What new and interesting trends have you
noticed in food service over the last couple of years?

dq 2

QSR Franchising Pros
& Cons (graded)

What are the advantages and disadvantages of
QSR franchising from the perspective of the franchisor? Let’s discuss the pros
and cons of franchise operations from both sides of the table – franchisee and
franchisor.

HOSP310
Week 3 Discussion 1 & 2 Latest 2017 March
dq 1

Grocery Chains (graded)

Discuss the competitive practices of grocery chain stores in
your area. How have these businesses begun to engage in competitive practices
that are now affecting all of the food service operations in your community?

dq 2

Technology (graded)

Explain how technology helps hospitality
businesses to know more about different customer segments. Gradually, at your
instructor’s direction, move into a discussion of how technology is also
helping hospitality operations to perform more efficiently in the
Front-of-the-House and in the Back-of-the-House areas of operation.

HOSP310
Week 4 Discussion 1 & 2 Latest 2017 March
dq 1

Hotels in Small Communities (graded)

The local community lodging industry with its two or three
property types makes for an interesting discussion. (1) What types of
properties are present in your community, and how have they evolved? (2) How
does each meet guest needs? (3) What kind of technology do they apply to serve
guest needs?Begin by answering question (1) as a group, and then move into
questions (2) and (3) later in the week at the direction of your instructor.

dq 2

Business & Pleasure
Travelers (graded)

Business and pleasure travelers are the bread
and butter of most hotel’s occupancy rates. After reading about these types of
travelers in pp. 285-287 of your text, begin this discussion by describing how
you think the hotel industry can best serve the needs of business travelers.
Later in the week, at your instructor’s direction, begin to discuss how the
hotel best serves the needs of the pleasure traveler. By the end of the week,
each class member should be able to summarize this discussion by providing a
list of the ways each segment requires similar and different guest services.

HOSP310
Week 5 Discussion 1 & 2 Latest 2017 March

dq 1

The Internet (graded)

Thoughtfully discuss the advantages and disadvantages provided
to hotels by the Internet. For starters, discuss how the Internet affects the
traditional role of travel agents. Then, your instructor will guide you into a
discussion about how the Internet has become a competitor of all hospitality
operations in ways that are provoking more and better promotional planning on
the part of all hospitality businesses.

dq 2

Competitve Forces
(graded)

Let’s discuss the various competitive forces
in the hospitality industry, especially in the lodging industry. Let’s begin
with the fragmented
markets.How is the lodging industry perceived to be a
fragmented market?

HOSP310
Week 6 Discussion 1 & 2 Latest 2017 March
dq 1

Contemporary Tourism (graded)

Travel and tourism historically have been on the rise. What are
some of the factors that have caused the increase in tourism? How about during
the economic downturn?

dq 2

Recreation, Wellness
& Leisure (graded)

Recreation, wellness, and leisure activities
are as old as society itself. However, a society that can afford to play on the
scale that North Americans do is new. Let’s begin this discussion by explaining
the planned play environment of theme parks. What are they, and why do people
frequent them?

HOSP310
Week 7 Discussion 1 & 2 Latest 2017 March
dq 1

Service as Intangible (graded)

Hospitality service is made up of transactions that are
numerous, diverse, and often private. In a dining room, for instance, each
interaction between a food server and a guest is usually just between the two
of them, or at most, between the server and the guest’s party at that table.
How do you, as a manager, prepare and train a food server to know both how to
anticipate and to meet the guest’s expectations for excellent service?

dq 2

Creating Service
Cultures (graded)

A company’s culture can be defined as a
shared meaning held by members that distinguishes the organization from other
organizations. This system is, on closer examination, a set of key
characteristics that the organization values.

Visit the website for the Ritz Carlton Hotel
Company (www.ritzcarlton.com/home.asp) and begin to discuss how the saying
“Putting on the Ritz” has evolved to mean creating a service culture
of sheer excellence for guests who frequent these hotels.

HOSP310 Week 1 Assignment Latest 2017 March

Assignment
In the Powers text in Chapter 1 (pp. 34-35), you will find a
section entitledInternet Exercises.
Please complete items #1 and #3, making sure to thoroughly visit each web page
and carefully answering the required questions for each item. In Chapter 2 (pp.
62-63), you will find a similar section as the one above. Please complete items
#1 and #2, also making sure to thoroughly visit each web page and carefully
answering the required questions for each item.You
must include APA references (in-text and on a seprate reference page) for your
sources.

HOSP310 Week 3 Case Study Latest 2017 March
Case Study
Complete Case Study #1:
Site Name: Center for Science in the Public Interest
URL: www.cspinet.org
Background Information: The Center for Science in the Public
Interest (CSPI) is a nonprofit education and advocacy organization that focuses
on improving the safety and nutritional quality of our food supply. CSPI seeks
to promote health through educating the public about nutrition and alcohol; it
represents citizens’ interests before legislative, regulatory, and judicial
bodies; and it works to ensure that advances in science are used for the
public’s good. It has been very active in targeting the restaurant industry
with their public interest issues.
Exercises: Highlight the Nutrition Action Newsletter, then click
on Archives. Choose and read a current or previous article that targets a
segment of the restaurant industry.
Discuss how the article you read might impact the restaurant
industry. Do you think this article will persuade the restaurant industry to
change? Why or why not? Suggested length: One to one and a half pages,
double-spaced, 12-point text.
Do you believe the issues raised by CSPI are justified? Should
the restaurant industry change, or should CSPI just mind its own business? Why
or why not? Suggested length: One to one and a half pages, double-spaced,
12-point text. APA source citations are required (in-text and on a separate
reference page).

HOSP310
Week 5 Assignment Latest 2017 March
Assignment
In the Powers text in Chapter 11 (pp. 381-382), you will find a
section entitledInternet Exercises.
Please complete items #1 and #2, making sure to thoroughly visit each web page
and carefully answering the required questions for each item. In Chapter 12
(pp. 422), you will find a similar section as the one above. Please complete
items #1 and #2, also making sure to thoroughly visit each web page and
carefully answering the required questions for each item.APA
source citations are required(in-text
and on a separate reference page).

HOSP310
Week 6 Case Study Latest 2017 March

Case
Study
Complete Case Study #2:
Site Name: The World Travel & Tourism Council
URL: www.wttc.org
Background Information: The World Travel & Tourism Council (WTTC) is the
forum for global business leaders, comprising the presidents, chairs, and CEOs
of 100 of the world’s foremost companies. It is the only body representing the
private sector in all parts of the travel and tourism industry worldwide.
WTTC’s mission is to raise awareness of the full economic impact of the world’s
largest generator of wealth and jobs: travel and tourism. Governments are
encouraged to unlock the industry’s potential by adopting the council’s policy
framework for sustainable tourism development.
Exercises: Visit the WTTC website, and thoroughly answer the following
questions:
Question #1: What is the WTTC’s blueprint for new tourism? What are the
three strategic priorities included in the blueprint?
Question #2: The WTTC produces an annual review of travel & tourism
every year for its readers. Find the most recent edition and offer a one to two
page synopsis of the WTTC predictions for global travel and tourism. Please
highlight the key world regions that are expecting major changes.
Your submitted paper should be 3 to 5 pages in length. APA source citations
are required (in-text and on a separate reference page).

HOSP310 Week 2 Quiz Latest 2017 March

1. Question :
TCO 2: Good locations for hospitality properties are scarce
because:
customers refuse to travel very far for meals.
the existence of established operations and environmental
pressures. (p.48)
shopping malls have taken up too much of the available land
space.
companies do not want to invest in redecorating previously
established restaurants.

Question 2. Question :
TCO 4: Globalization has to do with:
travel patterns based on days of the week.
travel patterns around the world.
patterns based on the seasons or time of year.
borders have become less important. (pg 28)

Question 3. Question :
TCO 6: When we are referring to take-out food consumed at home,
we are referring to:
healthy meals
home meal replacement
convenience foods
none of the above

Question 4. Question :
TCO 12: The outlook of food service
See and do new things
Relax/get rid of stress
Have others wait on me
People are less willing to spend time cooking their own food.

Question 5. Question :
TCO 1: Explain and list two ways North America’s increasingly
diverse population is likely to affect the restaurant and food industry in the
future?

Question 6. Question :
TCO 1: List and explain two or more ways that North America’s
increasingly diverse population is likely to affect the lodging and hotel
industry now through the next 10 years?

HOSP310 Week 4 Quiz Latest 2017 March

Question 1. Question :
TCO 9: Which of the following is not a category used to classify
hotels?
Historic conversion
Extended-stay
Boutique hotels
Question 2. Question :
TCO 6: How is the Internet being used in marketing restaurants?
Can you think of two items that make them competitive against other
restaurants? How do you use the Internet when deciding what restaurant to eat
at?
Question 3. Question :
TCO 6: How has the competitive climate in which the food service
industry operates changed over 20 years? Cite three examples in detail.
Question 4. Question :
TCO 4: Explain ways hotels can increase sales to international
travelers. Cite at least two examples in your answer.
Question 5. Question :
TCO 4: Explain capital costs in detail and its importance in
hotels.

HOSP310 Week 7 Quiz Latest 2017 March

1. Question :
TCO 2: Please explain how service contains both tangible and
intangible aspects. Use the example of visiting a luxury hotel for a weekend,
or use an example of dining in a restaurant. Be specific about which parts of
the guest experience are tangible and which parts are intangible. Take your
time answering this question.
Question 2. Question :
TCO 2: Explain in detail what companies need to do to develop a
service culture? Cite three examples.
Question 3. Question :
TCO 9: Many people attend festivals all over the country,
provide three detailed examples of the benifits of having festivals.

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