Chat with us, powered by LiveChat MARKETING 241 – Toyota is introducing a new truck | acewriters

1. Toyota is introducing a new truck into the market. The thick is set at a high price and the company hopes to earn a large pro?t.What are the downfails to this pricing technique? 0 There are no downfails; pricing is easy.O The marketing budget will below. 0 Pricing incentives will need to be applied.0 The demand will be limited. 2. A iong~tem1 approach to win in the market is to win over a customer on price.0 True0 False 3. A challenge with cost-plus pricing is:O dif?culty to determine actual cost.customers dislike buying cost—plus items.customers assume that inexpensive means poor quality. customers don’t know or "PE about manufacturing costs. 0000 cost-plus pricing has a high threat of entry.

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