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Use both research and your personal experience to develop a SWOT analysis of your college or university (your school’s website is almost certainly a rich source of information). Remember that strengths and weakness are internal, and typically within the control of the organization. Opportunities and threats, on the other hand, are external; typically the organization cannot control opportunities and threats, but still must respond to them.How could your school leverage its strengths to capitalize on its opportunities?How could it mitigate threats by bolstering weaknesses?What strategies does your analysis suggest?Do you think top management at your school would be willing to consider these strategies? Why or why not?

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