Do a field trip to your favorite business (preferably a store) and report in 2 pages the following:If the mission and vision is appropriate? what is missing? any suggestions?Why is this business successful? Products? Services? Location?Describe the four P’s of this companyDescribe your perception when you visit this company; size of the store, spaciousness, organization, customer service, visual and sense appealing (colors, smells, etc.), and any other characteristic that you feel makes this company successful.Describe your marketing recommendations for improvement as a consultant.
MKT 302 – If the mission and vision is appropriate
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