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Part Id

https://en.wikipedia.org/wiki/Adobe_Systems
Read the Wikipedia overview of Adobe Systems. (Note:
Wikipedia isn’t usually considered a scholarly source, but the contents of this
page are satisfactory for the purposes of this Case. You may search the Web for
additional sources of information about the company if you like, but it is not
necessary.)
Based upon your understanding of the Module 1 materials,
answer the following questions:
1. How would you
classify the company: as service, merchandising, manufacturing, or hybrid? Why?
2. Describe the
company’s principle product, or product type. Does the product have tangible or
intangible attributes, or both?
Part II
Chez Louise is a high-end French restaurant serving dinner
only, between 6 and 11 p.m. six nights per week (closed on Mondays). The
restaurant was recently purchased by a national chain, and underwent a complete
renovation. The renovation—which cost $1.6 million—expanded capacity, increased
staff, added menu items, and changed the motif from Provençal rustic to
Parisian chic. It also substantially increased menu prices.
The information below summarizes the state and activity of
the business for the three months before the renovation, and for three months
following its reopening. The figures are the monthly averages of the
three-month periods. The parameters are as follows:
Settings/night: The average number of place settings, or
places where a guest could sit at any given point in time. The dishes and
flatware are, of course, replaced between guests. This number is averaged over
time, because the tables can be rearranged to accommodate parties. It’s also
not the same thing as seats, because bench seating can accommodate more or
fewer guests, depending upon conditions.
Guests/night: The average number of guests served between
opening and closing, per night.
Returns/night: The average number of guests (per night) who
have patronized the restaurant at least once in the previous month. This is
determined from credit card records.
Income/night: The average total payments received from
guests, minus operating expenses, per night.
Here are the operations numbers.

Before renovation
After renovation
Settings/night
10
25
Guests/night
20
55
Returns/night
1
3
Income/night
1000
3200
Calculate the following productivity numbers. Show your
work.
Productivity units
Before renovation
After renovation
Gain (%)
Guests per setting

Returns per setting

Income per setting

Which of the gains would you consider most important? Least
important? Why?
Assignment Expectations
1. There are no
page limits. Write what you need to write, neither more nor less. Make each
sentence count! (Having said that; it’s unlikely that one page would be enough,
and very likely that eight pages would be too much.)
2. Ensure that your
answer reflects your detailed understanding of the theory and techniques taught
in this module.
3. References and
citations are required. This requirement can be satisfied by citing the module
home page, and (for the SLP) the DOD CPI Guidebook.

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