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Week 1 discussion
DQ1 Entrepreneurship
What do entrepreneurs do that distinguishes them from any
other person involved in business? Why is it that personality characteristics
may be good predictors of who will be a successful entrepreneur?
DQ2 Entrepreneurial
Passion
Think of an activity that you love to do; it could be a
personal interest or a hobby. How could you turn your passion for this activity
into a business? What questions would you have to answer before you took this
step? What triggering events in your personal life would it take for you to
start this business?

Week 2 discussion
DQ1 Social Responsibility and Stonyfield Farm
After watching the video on Stonyfield Farm answer this
question: “The responsible thing to do is to identify and examine every
potential for doing good and make some kind of investment there.” How has the
company’s CEO set about to improve his company according to these words, and
what remains to be done?
DQ2 Investor Decisions
You are an investor in small businesses, and you have three
business plans on your desk. Choose one
of the potential business owners listed.
Explain why you think that would be the best bet for an investment.
1. A recent college grad, full of energy and ideas, but
short on expertise.
2. A middle-management corporate refugee desiring a business
of her own after frustration with bureaucratic red tape.
3. A serial entrepreneur who has previously started seven
businesses (three of which were huge successes, whereas four failed, losing
entire investments).

Week 3 discussion
DQ1 Finagle a Bagel
After watching the Finagle a Bagel video, answer the
questions below.
1. What financial issues has growth created for Finagle a
Bagel?
2. What does Alan mean when he says that the restaurant
business is a great top-line business?
3. What does that have to do with the bottom line?
DQ2 The Role of Angel Investors
After reading the introductory lecture notes regarding angel
investors, describe how an angel investor could assist in the financing of an
upstart company.

Week 4 discussion
DQ1 Franchising
Explain how a franchise could be considered a partnership.
What makes a franchise agreement simpler than a partnership that you would
start with another individual?
DQ2 Sideline Business
Many entrepreneurs test the waters of a market by starting a
sideline business. What are the advantages and disadvantages of selling items
on Internet auctions, such as eBay?

Week 5 discussion
DQ1 Market Segmentation
Segmentation is the process of breaking a population down
into smaller groups and marketing to it. Is it possible for a small business to
oversegment its market? How might that be dangerous?
DQ2 Single Product Development Risks
Many small businesses are built around one product. What
risks does this approach impose? How can small business owners minimize those
risks?

Week 6 discussion
DQ1 Location Analysis
Why should the small business owner consider the
demographics of an area when choosing a location for opening a new business?
Name some sources of demographic information that are valuable tools to use in
this evaluation.
DQ2 Pricing Strategy
What strategies should be considered if a small business is
setting prices for a product that is to be exported? How are these strategies
different from those used in a domestic market?

Week 7 discussion
DQ1 Hiring Friends
As a young entrepreneur, you may soon be in the position of
hiring one or more of your college friends in your own business. What are the
advantages of hiring your friends? What are the potential pitfalls?
DQ2 Operations Management at Various Company
After watching the video on operation management, answer
these questions:
1. How has Finagle A Bagel used customization in its design
decisions as a means of distinguishing its service and products?
2. What is materials requirement planning, and how can an
organization use it to create its product?

Week 3 you decide
Create investment criteria for Mr. Johnson that will outline
what his company will be willing to evaluate for investing. The criteria will
be created by you, which will be posted on the website to be seen by
entrepreneurs.
Here are some examples of criteria, but not limited to the
following
Development Stage: What stage does your investor prefer
(concept, idea, break-even)?
Geographic Location: Location the investor prefers.
Industry: The industry your investor prefers.
Revenue: Outline the level of profit you want the company to
show.
Return on Investor (ROI) Desired: The amount of ROI you
desire.
Technology Focus: The focus of the entrepreneurs’ technology
(i.e., biomedical, Internet, etc.).
Management: Level of experience you desire from the
management team.
Sustainable Competitive Advantage: A demonstration of the
competitive advantage.
Exit Strategy: The exit strategy your investor prefers.
Size of Market: The size of the marketplace that you prefer.
Size of Investment: The range of the investment your
investor is willing to disperse.
Proof of Concept: A list of sales and a prototype required.
Your proposal should be 2-3 pages in length with a detailed
list of your criteria and explanations for the criteria.
Week 6 you decide
Scenario Summary
As outlined in the lecture this week, an incubator is a
large firm that nurtures many companies and invests in business ideas.
Incubators provide support in many ways and you would like to submit your idea
to Rollins Incubator, Inc. in order to benefit from their management and
financial support.
Listen
Your Assignment
You are an entrepreneur that wants to be funded by Rollins
Incubator, Inc. You have an outstanding idea that needs funding and you feel
that bringing your idea to an incubator would increase your chances of success.
You have contacted Janet Rodgers, the Vice President of
Business Development of Rollins Incubator, Inc., and she told you that you will
have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator, Inc.
Listen
Key Players
You Decide
Scenario
Your Role
Key Players
Assignment
Scenario
As outlined in the lecture this week, an incubator is a
large firm that nurtures many companies and invests in business ideas.
Incubators provide support in many ways and you would like to submit your idea
to Rollins Incubator, Inc. in order to benefit from their management and
financial support.
Your Role
You are an entrepreneur that wants to be funded by Rollins
Incubator, Inc. You have an outstanding idea that needs funding and you feel
that bringing your idea to an incubator would increase your chances of success.
You have contacted the Janet Rodgers, Vice President of Business Development of
Rollins Incubator, Inc., and she told you that you will have 5 minutes with the
Michael Rollins, the CEO of Rollins Incubator, Inc.
Key Players
Photo of Janet Rodgers
Janet Rodgers
VP Business Development Rollins Incubator, Inc.
Photo of Michael
Rollins
Michael Rollins
CEO Rollins Incubator, Inc.
Assignment
Given the scenario, your role and the information provided
by the key players involved, it is time for you to make a decision. If you are
finished reviewing this scenario, close this window and return to this Week’s
You Decide tab, in eCollege, to complete the activity for this scenario. You
can return and review this scenario again at any time.
Listen
Activity or Assignment
Assignment
Develop a 12-slide PowerPoint presentation to pitch your
idea to Mr. Rollins. Your slideshow must be succinct, compelling, and should
include the following elements.
Slide 1: State your company name and motto, with a tagline
and a date.
Slide 2: Review business proposition, what will your business
create?
Slide 4: Share your objective, how much money do you need,
and why you are here?
Slide 3: Review technology platforms you intend to use.
Slide 5: Provide current market review; detail the market;
how big is the market?
Slide 6: Provide forecast for current market.
Slide 7: Market competition, who do you sell the product to
and how big is that market?
Slide 8: Review business model drivers, what makes you
unique from the competition?
Slide 9: Review potential risks.
Slide 10: Review the management team with whom you will
partner, including yourself.
Slide 11: Financials; basic revenues and costs, and profits
in a 3 to 5 year term.
Slide 12: Amount of money needed to fund your idea, with a
basic breakdown of where the money will go.
Be sure to use the Notes section of the PowerPoint to
highlight your presentation information. Keep these notes succinct as well.

Week 3 Entrepreneur
Interview Paper
Locate a local entrepreneur to interview and write a
reflection paper on your chosen person. You are required to submit a one-page
biography of your entrepreneur in Week 3 that is worth 20 points. It is
important: Be sure to start this assignment as soon as possible to insure that
you find a suitable entrepreneur.
The purpose of this paper is to interview a local
entrepreneur in order to develop insights into the world of entrepreneurship.
At the end of the process, you will need to take the information and reflect
upon the challenges and the rewards of being an entrepreneur.
What type of person becomes this type of risk taker?
What challenges did he or she face and overcome?
What failures did this person have?
How many companies has he or she started?
How successful is he or she?
Why is this person successful?
Why did he or she become an entrepreneur?
What is this person’s measure of success?
What did you learn about entrepreneurship from this
interview?
This paper should focus on these types of questions but
should not be limited to just the ones listed above. Get creative and get into
the idea that you need to learn from this person so that you can better
understand the challenges this business choice offers.
Guidelines
The biography paper must be no more than one page; you will
turn this into the dropbox at the end of Week 3.
You must follow APA formatting guidelines.
Although this is not a scientific-type writing assignment
and is mostly creative in nature, references are still very important. You must
reference your interviewee. Be sure to look up how to cite an interview in APA
style.
All DeVry University policies are in effect, including the
plagiarism policy.
Any questions about this paper may be discussed in the
weekly Q & A discussion topic.
Milestones
During Weeks 1 through 3, select a person and conduct an
interview. Decide who you are going to interview for the project, make
arrangements for the interview, and conduct the interview.
In Week 3, submit an entrepreneur biography. In Week 3, you
are required to submit a one-page biography in the dropbox.
Frequently Asked Questions
I do not know anyone who is an entrepreneur or owns a small
business. What do I do?
Do I have to do an interview?
I do this work for my company, can I just talk about my
experience?
How do I cite a personal interview as a source reference?

Week 5 Biography
Essay
Entrepreneur Reflection Paper
Expand upon the entrepreneur interview, and write a
reflection paper on your chosen person. The entrepreneur reflection paper is
worth 150 points and is due in Week 5. The purpose of this paper is to take the
information from the interview and reflect upon the challenges and rewards of
being an entrepreneur.
Guidelines
The paper must be 4 – 5 pages in length.
You must follow APA formatting.
Include a table of contents.
Even though this is not a scientific-type writing assignment
and is mostly creative in nature, references are still very important. You must
reference your interviewee. Be sure to look up how to cite an interview in APA
style.
All DeVry University policies are in effect including the
plagiarism policy.
Papers are due during Week 5 of this course and should be
submitted to the dropbox.
Any questions about this paper may be discussed in the
weekly Q & A discussion topic.
This paper is worth 150 total points and will be graded on
quality of research topic, quality of paper information, use of citations,
grammar, and sentence structure.
Milestones
During Week 5, write and submit your entrepreneur reflection
paper. In Week 5, you will finish writing your paper (see next section). For
APA format guidelines, please refer to the APA Tutorial in the Syllabus. Insure
that the body of your paper, excluding cover page and sources, exceeds the
minimum and that all of the assignment requirements have been met.
Best Practices
Cover Page: Include who you prepared the paper for, who
prepared it, and the date.
Table of Contents: List the main ideas and section of your
paper and the pages where they are located. The illustrations should be
included separately.
Introduction: Use a header on your paper. It will indicate
that you are introducing your paper.
The purpose of an introduction or opening is to
introduce the subject and why the subject is important;
preview the main ideas and the order in which they will be
covered; and
establish the tone of the document.
Include in the introduction a reason for the audience to
read the paper. Also, include an overview of what you are going to cover in
your paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)
Body of Your Report: Use a header titled with the name of
your project (e.g., “The Development of Hotel X – A World Class Resort”). Then
proceed to break out the main ideas: state the main ideas, state major points
in each idea, and provide evidence. Break out each main idea you will use in
the body of your paper. Show some type of division such as separate sections
that are labeled, separate group of paragraphs, or headers. You would include
the information you found during your research and investigation.
Summary and Conclusion: Summarizing is similar to
paraphrasing, but summarizing presents the gist of the material in fewer words
than the original. An effective summary identifies the main ideas and major
support points from the body of your report; minor details are left out. Summarize
the benefits of the ideas and how they affect the tourism industry.
Work Cited: Use the citation format as specified in the
Syllabus.

Week 7 research paper

You will write an extensive research paper on an
entrepreneurship failure. As you may be aware, 80% of all small businesses fail
within the first five years (50% in the first year). Your research paper must
answer the following question: Why does this failure happen, and how can it be
avoided? You will need to research a small business or use your entrepreneur
that you interviewed to learn about failure. The paper will have three
sections.
Failure Introduction: Your first 2 pages should be a
background of the failed business. What was the business? Who were their
competitors? What was their mission or business vision? When did the business
start and then fail?
Reason for Failure: This section (2 pages) requires your
insights and will be a large part of your grade. You must describe why the
business failed. There are many reasons small companies fail, and you should do
some basic research (hint – some scholarly research is required here) to
determine the common causes and then compare this research to your company.
Your Analysis: The last section (2 pages) should be what
could have been done, in your opinion and based on the knowledge you received
in class (another hint – more scholarly research could be used here), to avert
the failure. Could the entrepreneur have planned better? Was the idea sound but
the implementation poor? Simply put, as the observer after the fact, how could
this business have survived?
It is important: Do not write 5 pages on the company and
save the last page for the reason and analysis. Please use the guidelines above
to ensure that you maximize your effort on this project.
Remember, the point of this research project is for you to
evaluate a failure, determine the causes of the failure, and introduce a way
the failure could have been averted. This project will give you some insight
for your own potential business idea and help you avoid some of the mistakes
others have made. As stated above, failure is common in small business; conduct
some solid research on this project to identify the risks, so you can create
mitigation techniques to increase your chances of success when you venture out
with your plan!
Guidelines
Papers must be 6 – 8 pages in length. (There would be
roughly one page per area included in the report.)
You must follow APA formatting guidelines. Appropriate
citations are required.
Include a table of contents.
Even though this is not a scientific-type writing assignment
and is mostly creative in nature, references are still very important. You must
have at least 4 scholarly references. (For more information, please view
research information below.)
All DeVry University policies are in effect including the
plagiarism policy.
Papers are due Week 7.
Any questions about this paper may be discussed in the
weekly Q & A discussion topic.
This paper is worth 200 total points and will be graded on
quality of research topic, quality of paper information, use of citations,
grammar, and sentence structure.
Research Information
Note that you will conduct online research using scholarly
resources, which can be found in the DeVry Online Library (available under
Course Home) and online research sources such as Google. Locate at least 4
scholarly articles that discuss the failures in small business for inclusion as
sources in your paper. What are current trends in this business (or in the
overall industry of which this business is a member) that might impact customer
service, customer satisfaction, or customer loyalty positively or negatively?
Milestones
In Weeks 1 through 3 you determined the failure you will
research and decided what business failure you planned to research.
In Weeks 3 through 5, you researched and analyzed failure.
During Weeks 6 and 7, write and submit your entrepreneur
reflection paper. Finish writing your paper. For APA format guidance, please
refer to the APA Tutorial in the syllabus. Ensure that the body of your paper,
excluding cover page and sources, exceeds the minimum page requirement, and
that all of the assignment requirements have been met. Then, submit your paper.
Best Practices
Cover Page: Include who you prepared the paper for, who
prepared it, and the date.
Table of Contents: List the main ideas and section of your
paper and the pages where they are located. The illustrations should be
included separately.
Introduction: Use a header on your paper. It will indicate
that you are introducing your paper.
The purpose of an introduction or opening is to
introduce the subject and why the subject is important;
preview the main ideas and the order in which they will be
covered; and
establish the tone of the document.
Include in the introduction a reason for the audience to
read the paper. Also, include an overview of what you are going to cover in
your paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)
Body of Your Report: Use a header titled with the name of
your project (e.g., “The Development of Hotel X – A World Class Resort”). Then
proceed to break out the main ideas: state the main ideas, state major points
in each idea, and provide evidence. Break out each main idea you will use in
the body of your paper. Show some type of division such as separate sections
that are labeled, separate group of paragraphs, or headers. You would include
the information you found during your research and investigation.
Summary and Conclusion: Summarizing is similar to
paraphrasing, but summarizing presents the gist of the material in fewer words
than the original. An effective summary identifies the main ideas and major
support points from the body of your report; minor details are left out.
Summarize the benefits of the ideas and how they affect the tourism industry.
Work Cited: Use the citation format as specified in the
Syllabus.

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