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The assignment requires you to
select a“private
bank”
in your home country and then to provide the following:

1)
A critical
analysis of the business environment (Macro environment) of the bank you have
selected. (20 marks; 900 words)

2)
A critical
analysis of the Industry structure and attractiveness. (20 marks; 300 words)

3)
A considered
application of Porter’s Five Forces of Competition
framework to this industry. (30 marks; 800 words)

4)
A considered application of game theory on
your case, including an explanation of why this approach may be beneficial. (15
marks; 500 words)

5)
Outline,
explain and justify (at least) three VALUABLE recommendations for the bank that
you have selected that would enable it to improve its competitiveness in the
future. (15 marks; 500 words)
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