any company of your choice operating in a country. The company can operate in
the international environment or in the domestic environment. The company can
be from any country. Note : Please do not choose SIA or any other airline company.
an external environment analysis of the chosen company a part of strategic
management report based on detail shown in the table below. Your report is not limited to but must include all factors
must use terms found within the study of management. You are encouraged to look
up various textbooks and journals to further explore there terms and to gain
additional knowledge on management to develop your knowledge and the quality of
Recommended Word Length
Introduction of the company
operating in a country , the nature of its business and any other relevant
Provide a PESTEL analysis of the chosen company
operating in a country
Provide a Porter’s Five Forces analysis of the
chosen company in its competitive environment.
General conclusion /
recommendations for the company based on the external analysis.
Total no. of words
( +/- 10%)
are required to consult and fully reference a MINIMUM OF 5 REFERENCES from 3 different sources
(e.g. book, www, journal article from the full-text databases; current affairs
magazine; newspaper etc.). The use of
WIKIPEDIA online encyclopedia is not allowed. You must use the APA Referencing system to acknowledge
your sources of information (both in-text, and as a reference list at the end)