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Final Project: Business Plan
Business planning is a mapping of your vision for the future
of an organization. As a health care administrator, it is important that you
are able to create an effective business plan. For this Assignment, you examine
the following scenario and develop a business plan for the organization.
A city-based community hospital is looking at adding an
urgent care facility in a rural area. Urgent care is the delivery of ambulatory
care in a facility dedicated to the delivery of unscheduled, walk-in care outside
of a hospital emergency department. Development of the Rural Urgent Care (RUC)
facility will facilitate access to care providers through extended service
hours within closer geographic proximity to patients, families, and caregivers.
RUC will act to alleviate demand for emergency department services by shifting
lower acute patients to a less resource-intensive environment.
This project is in response to the shift from volume- to
value-based health care. Payers and purchasers are interested in improving
economic efficiency by shifting utilization from emergency department to lower
cost settings, such as RUC. Several competing hospitals have hired emergency
department physicians, as part of their integration strategy to participate in
accountable care organizations (ACO) contracts. The hospital needs to respond
to the competitive situation by making a sound investment in the RUC facility
that addresses both financial and economic situations. The facility will be
staffed with physicians and will include a radiology suite, laboratory suite,
and other health-related ventures to help the hospital grow. You must help the
board develop a business plan for this urgent care unit.
To prepare for this Final Project:
Examine the provided scenario.
Refer to the document “Executive Summary, Overview, and
Financial Data for Investment in the Rural Urgent Care Center” provided
here and in this week’s Learning Resources. Analyze the background and
financial data for the RUC facility.
Note: This Assignment will be graded using this rubric: Week
11 Project Rubric (Word document). The “Week 11 Business Plan Excel
Template” will guide the financial analysis portion of this assignment.
The Final Project Assignment:
Using the “Week 11 Project Business Plan
Template”, create a business plan (8–10 pages) that includes the
Executive summary
Market analysis, including:
Macro- and microeconomic implications of market competition
ACO payment incentives to the organization
How the RUC impacts economic efficiency
Financial analysis, including:
Capital requirements
Reimbursement model
Cost per patient visit
Pro forma, including:
Patient revenue
Operating expense
Income from operations
Total expense
Net cash flow
Note: You must support your business plan with financial
documents in an Excel spreadsheet. The 8- to 10-page paper requirement,
submitted as a Word document, does not include the title, Excel spreadsheet, or
reference pages. Your Assignment must be written in standard edited English. Be
sure to support your work with specific citations from this module’s Learning
Resources and additional scholarly sources as appropriate. Refer to the
Essential Guide to APA Style for Walden Students to ensure that your in-text
citations and reference list are correct. See the rubric for additional
requirements related to research and scholarly writing.
Your Final Project is due by Day 7.

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